The Dubai opening follows the California-based mostly artworkisan espresso chief’s progress in China
EMERYVILLE, Calif., Jan. 17, 2023 /PRNewswire/ — Peet’s Coffee ®, The agency that startworked the craft espresso revolution Inside the U.S., right now introduced the opening of The primary Peet’s location Inside the Center East, with a flagship espressobar in Dubai, UAE, in partworknership with Americana Eating places. The mannequin new espressobar is formally now open and is located on Style Avenue On the Dubai Mall, Definitely one of many UAE’s premier buying locations for locals and visitors And probably the most visited mall On the eartworkh.
Peet’s Coffee introduced right now A mannequin new espressobar opening in Dubai, UAE.
Peet’s Coffee increases to The middle East. The Dubai espressobar is The primary for Peet’s and Americana Eating places, who entered an unique grasp franchise settlement in 2022.
This market debut is a collaboration between Peet’s Coffee and Americana Eating places, the main meals and bevperiodge platform And positively one of many largest multi-mannequin restaurant opperiodtors Inside the Center East & North Africa (“MENA”) area. The corporations inked an unique grasp franchise settlement in 2022.
“The worldwide espresso market Is strong and rising as A mannequin new period of espresso drinkers calls for superior beans, method and components,” said Eric Lauterbach, president of Peet’s Coffee. “This trusted, strategic partworknership with Americana will convey greater espresso to the quick-rising GCC (Gulf Coopperiodtion Council) area.”
“We’re delighted to launch Peet’s Inside the GCC wright here the love of espresso is shared by hundreds of hundreds of consumers,” Amarpal Sandhu, CEO of Americana Eating places. “Peet’s devotion to the artwork and science of brewing In all probability the most tasteful cup of espresso Is excellent, and we are excited to increase the mannequin to new GCC markets this yr.”
From its birthplace in California, Peet’s revolutionized the U.S. espresso enterprise, pioneering the specialty espresso movement in 1966. Since then, Peet’s has Discover your self to be acknowledged for its daring rich taste and dedication to extreme quality. Peet’s chooses The very Highest extreme quality beans from Throughout the globe; then it expertly roasts them in California to exacting requirements. All Peet’s espresso is verified as One hundred Laptop Pc responsibly sourced, per Enveritas requirements. In 2017, Peet’s increaseed to China and now opperiodtes Higher than 370 espressobars across the U.S. and China.
Since its founding, Peet’s has put espresso And occasional lovers first. Options of the Dubai espressobar embrace:
- A Discovery Bar that invites patrons to take A custom-madeized espresso journey by way of custom-made cups, tasting flights, and full sensory, experiential packages led by Peet’s roasters and baristas.
- An eclectic areaal dessert menu collectively with A tasty Tiramisu served with Peet’s Baridi Mix Chilly Brew, luscious Saffron and Pistachio Milk Desserts, and freshly baked pastries.
About Peet’s Coffee:
Peet’s Coffee®, An factor of JDE Peet’s (JDEP.AS) the world’s largest pure play espresso and tea agency by income, is a U.S. specialty espresso agency based in 1966 in Berkeley, California, by Alfred Peet. Peet pioneered the craft espresso movement in The united statesand his legacy lives on right now in every cup whether or not ordered on-line, chosen at a grocery retailer, or served in Anyone of Higher than 370 Peet’s Coffee places Inside the U.S. and China. Peet’s Coffee is verified as One hundred Laptop Pc responsibly sourced, per Enveritas requirements.
About Americana Eating places
A grasp franchisee acknowledged for opening and scaling iconic worldwide fashions Similar to KFC, Pizza Hut, Hardee’s, Krispy Kreme, Baskin Robbins, Wimpy and TGI Friday’s, Americana Eating places is the area’s main restaurant platform with A numerous community of quick and full-service restaurants across MENA and Kazakhstan.
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Supply Peet’s Coffee Inc.